We created an interactive off-trade tasting that boosted sales and customer engagement while elevating Pongrácz’s brand image at local retailers.

• BUY & WIN: Launched a “Sip, Scratch, and Win” initiative to make each purchase more engaging.
• BRAND AMBASSADORS: Introduced sleek uniforms for ambassadors to elevate the brand experience.
• PROMOTION KIT: Designed an elegant promotion kit featuring branded elements to enhance the in-store experience.
• PRIZES: Offered exclusive branded stoppers as rewards for participation.
• MICROSITE & DATA CAPTURING: We developed and rolled out a sleek microsite, carefully tailored to reflect Pongrácz’s brand identity, ensuring efficient data capture while providing a seamless and intuitive user experience.