Pop Up is just another channel for marketing. Like digital, but more immersive. Like television, but more engaging. Like radio, print or outdoor – but more direct, entertaining and memorable.
You might know it as an activation, experiential retail or even an event.
But whatever you want to call it, Pop Up is here to stay, giving you options, creating real benefits and boosting your brand’s engagement with the consumer.
Still confused? Think of Pop Up as your brand’s logo. That you can walk into. It’s the essence of your brand, executed in a manner that is both meaningful and engaging.
What we create is one-of-a-kind Pop Up retail experiences. And then we create more. Each one unique. Each speaking to the brand, the consumer, the essence of involvement.
We connect people to brands, in a real, offline, physical manner. We connect brands to each other, through collaboration and mutual benefits. We connect with ideas, and then we let you connect the dots.
We know our strengths. We understand our process. We do Pop Up, because we love it. We do it every day, and we don’t dilute our brand.
We create ideas. We do the research, put in the hours, and come up with Pop Up retail solutions that have not been seen before. Integrating it into social media, generating PR, handling all marketing and online exposure. This is what we live for. Making ideas happen. Creating experiences that live in the mind, and not just on the page.
We’re not just ideas people. We love getting our hands dirty. Because we own the factories that make your Pop Up pop. From designing to manufacturing to shop fitting – we offer you end-to-end solutions, down to finding you the perfect space to host your Pop Up, managing and running your store, legal assistance and even training your staff.
Pop Up is a passion. We love the process. We love finding the spaces, generating the ideas, sourcing the materials, designing the interiors, building the finished product and seeing it enrich your consumer’s lives. We love it because it is everything traditional advertising is not.
Owning our own production processes brings costs down. Or at least gives us options. How expensive is a Pop Up? Like the proverbial piece of string. It all comes down to the idea, location, length and size. Give us a budget and let us play.
Pop Up is here today and gone tomorrow. That is its appeal. But the amount of planning, managing and building that goes into it, takes a little longer. Because we’ve been doing this for so long, we have fast-tracked the process. Give us the time of day (or night) and let us surprise you.
Every brand is unique. Therefore every Pop Up is unique. We don’t do twice. We do once-off, to your consumers, in a space they frequent already. We can even do it simultaneously in separate cities. But always with your brand, it’s values, and unique selling proposition intact.