We crafted an immersive, sun-soaked campaign blending strategic events, influencer engagement, and eye-catching activations, positioning Nespresso's iced coffee as the ultimate summer refreshment

• LAUNCH EVENT: Held a private beach-themed party in Cape Town with a California vibe.
• INFLUENCER AMPLIFICATION: Used Instagram and TikTok to spread summer vibes.
• PR & PARTNERSHIPS: Secured both earned and paid media exposure.
• ACTIVATIONS: Introduced a Nespresso Summer Coffee Cart for engagement.
• FURNITURE & DÉCOR: Equipped the space with beach loungers, cocktail tables, and LED signage.
• MASTERCLASS: Julian Short, a mixologist, created unique iced Nespresso blends.
• INTERACTIVE GAMES: Included bean bag toss and claw machine games.
• YOGA SESSIONS: Provided relaxing beach yoga classes.
• POD ART EXHIBITION: Displayed art by Godfrey Dambuleni made from recycled Nespresso pods.
• PHOTO MOMENTS: Designed spots for Instagram-worthy photos.