SUMMER LIMITED EDITION COCONUT & RASPBERRY ENERGY DRINK LAUNCH
PLETT RAGE FESTIVAL – 29 November to 6 December – 2018
Redbull South Africa
Create a unique and powerful experience for the target audience that gets them talking and creates brand awareness. And more importantly, holds a special memory in their minds for years to come. This memory is directly associated with Red Bull, thus revolving these experiences around the limited Summer Edition Red Bull Coconut & Berry energy drink.
concept development | 3d design & render | daily operations | staff recruitment, deployment, management & payroll | liability insurance | turn-key cocktail bar | shopfit manufacture & implementation | a/v & technical requirements | furniture design & manufacture | decor design & implementation | uniform design & manufacture | consumer journey creation
Welcome to paradise, touch the sky, taste the clouds and sip on Red Bull summer limited edition. Your summer starts here with Red Bull… comes with bright lights, UV colours and neon-signs. It comes with fun, with young people having a blast, and more importantly, it comes with summer. The taste of summer with Red Bull. The fresh new summer limited edition drink is the epitome of what summer means, the start of summer. We created a space where rage-goers had to either purchase a can of Red Bull or sing the summer song to get in.
Once inside It’s a mix of jungle and high-tech, with a free taster of the new flavour for every customer. Custom made Photo booths allowed for fully immersive consumer experiences. Each photo booth brought a world to life and allowed for rage-goers to interact with elements in order to take unique photos. The best part? The people inside could wait in line to go up the ride of a lifetime on a raised platform to get a great view of the festival – with a can in hand, of course.