ULTRA MUSIC FESTIVAL, JOHANNESBURG – 2 MARCH 2019
Red Bull South Africa
The Red Bull Flight Deck is a landmark activation at music festivals around the world, which allows festival-goers to experience a VIP experience and an elevated exclusive view of the main stage through a raised platform – we decided to raise the bar a little (well, actually, a lot).
concept development – 3d design & render – event operations – staff recruitment, deployment, management & payroll – menu design (cocktails, training & service) – liability insurance – cocktail bar – stand design & implementation – a/v & technical requirements – furniture design & manufacture – decor design & implementation – uniform design & manufacture – container – shipping container fabrication & modifications – oversize transport & logistics – crowd access & control – security – custom signage manufacture & install – liaison between organisers & clients
We give you – The Flight of a Lifetime with Red Bull Airlines!
All you had to do was purchase two Red Bull’s at our demarcated bar. There we handed you a piece of paper and pointed you in the direction of our airport! Upon arrival festival goers were greeted by a gorgeous air hostess and had to head over to the check-in counter where they would ‘fold and have to fly’ a D.I.Y paper aeroplane.
Once they had shown us their crazy folding skills, they threw their paper plane down the runway and had to land it in the zone. If successful our air hostesses took their details, handed them a boarding pass and booked them in to an available flight. 15 minutes prior to departure we notified them via Whatsapp and SMS to rush back to the area – and while they waited, patrons could sit back and relax in a premium waiting lounge equipped with comfy couches, peanut refills, Red Bull drinks and beautiful people. And let’s not forget the fantastic photo opportunities.
They were strapped in an lifted 18m above the festival to enjoy a view like none other! The event was a huge success, and it’s safe to say, we certainly levelled it up.