Red Bull Flight Deck at ULTRA Music Festival

Pop Up Experience

THE REDBULL FLIGHT DECK

ULTRA MUSIC FESTIVAL, JOHANNESBURG – 2 MARCH 2019

The Client

Red Bull South Africa

The Project

The Red Bull Flight Deck is a landmark activation at music festivals around the world, which allows festival-goers to experience a VIP experience and an elevated exclusive view of the main stage through a raised platform – we decided to raise the bar a little (well, actually, a lot).

Our Tasks & Responsibilities

concept development 3d design & render  event operations  staff recruitment, deployment, management & payroll menu design (cocktails, training & service) liability insurance cocktail bar stand design & implementation a/v & technical requirements furniture design & manufacture decor design & implementationuniform design & manufacture container shipping container fabrication & modifications oversize transport & logistics crowd access & control security custom signage manufacture & install liaison between organisers & clients

The Solution

We give you – The Flight of a Lifetime with Red Bull Airlines!

All you had to do was purchase two Red Bull’s at our demarcated bar. There we handed you a piece of paper and pointed you in the direction of our airport! Upon arrival festival goers were greeted by a gorgeous air hostess and had to head over to the check-in counter where they would ‘fold and have to fly’ a D.I.Y paper aeroplane.

Once they had shown us their crazy folding skills, they threw their paper plane down the runway and had to land it in the zone. If successful our air hostesses took their details, handed them a boarding pass and booked them in to an available flight. 15 minutes prior to departure we notified them via Whatsapp and SMS to rush back to the area – and while they waited, patrons could sit back and relax in a premium waiting lounge equipped with comfy couches, peanut refills, Red Bull drinks and beautiful people. And let’s not forget the fantastic photo opportunities.

They were strapped in an lifted 18m above the festival to enjoy a view like none other! The event was a huge success, and it’s safe to say, we certainly levelled it up.

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