Punch Neoprene Handbag Launch South Africa

Pop Up Shop

PUNCH NEOPRENE POP UP RETAIL SHOP

KEYES ART MILE, JOHANNESBURG – 1 MARCH to 4 MARCH 2018

The Client

Punch Neoprene Australia for Punch Neoprene South Africa

The Project

Driven by sophistication and simplicity, this minimal must have item bag is light with attitude. Punch Neoprene is not just a bag but embodies who a woman is and what she needs. By epitomising attention to detail with a classic touch, we are committed to quality that is incredibly durable and architecturally beautiful.

Our Tasks & Responsibilities

concept development / 3d design & render / retail operations / staff recruitment, deployment, management & payroll / liability insurance / store design & implementation / furniture design & manufacture / decor design & implementation / custom signage / PR launch & management / lease acquisition and management / POS implementation / payment management

The Solution

Punch Neoprene was launching their South African online store from this brand designed in Australia. It would only retail online so we created a pop up store that showcased the simplicity of the handbags, it not only allowed consumers to purchase these bags before the online only store was launch. It showed the variety of seasonal future items to soon reach the South African shores.

EVERYONE NEEDS NEOPRENE

PRE-ONLINE STORE GOES OFFLINE

NOTEWORTHY KPI’S