Mobile Pop-Up Shop for South Africa Launch
AM Bespoke (SA importer) on behalf of Prive’ Revaux USA
Privé Revaux is known for its quality, its style, its celebrity status – and it’s online store. With the first time brand launch in South Africa – we needed to take online offline – get products into consumer hands and drive sales.
concept development – 3d design & render – daily operations – full turn-key on roll out – forecourt acquisition – insurance – daily stock control – point of purchase implementation & maintenance – staff management & payroll – custom shop fit design & implementation – full social media campaign – weekly reporting – logistics and warehousing
This brand is co-owned by Jamie Foxx and endorsed by ambassadors Ashley Benson and Hailee Steinfeld – we brought the previosly online only, sales experience into the real world where you could try any of the 100 different styles and buy one or more immediately whilst also taking professionally ring-lit selfies to post with your friends. We needed a local gal and threw in ex-Metro FM and SAMA Award nominee DJ Zinhle into the mix who was present at the stores too!
Doing the rounds over 5 weeks – starting the Pop-Up experience at First Thursday in Keyes Art Mile moving to Sandton and Eastgate – Privé Revaux gave participants at each location the opportunity to win five pairs of glasses when they interacted on social media with the hashtag #priverevaux.
Each of the 100 different styles were available for only R599 – this was truly a first for the followers of Privé Revaux.
Here’s what Joburg.co.za said: “Privé Revaux Brings Pop-Up Store To Keyes Art Mile… #Reframe yourself with the launch of a Privé Revaux pop-up store at the Keyes Art Mile on 07 June 2018.”
in 17 days