BY HAVANA CLUB, CAPE TOWN – 7 DECEMBER 2017 & 4 JANUARY 2018
Pernod-Ricard SA for Havana Club Rum
Havana Club 7 Rum asked us to take over an artsy, vibey social event in Cape Town known as First Thursdays. With rum becoming the new up and coming drink, we needed to immerse the audience in the spirit of Cuba, bring to life the taste and feel of Cuban rum in a unique and impactful way.
concept development | 3d design & render | daily operations | staff recruitment, deployment, management & payroll | liability insurance | turn-key cocktail bar | shopfit manufacture & implementation | a/v & technical requirements | furniture design & manufacture | decor design & implementation | uniform design & manufacture | consumer journey creation
All Roads Lead to Little Havana
From concept to execution, we took the takeover of First Thursdays one step further… We brought the colour, culture and magic of Cuba to life through a unique Havana Club 7 event, and created a journey of Cuban experiences. We taught people how to salsa, speak Spanish, play dominoes and indulge their senses in Cuba and Havana Club 7 at surrounding bars to the event. Each experience got them a stamp which got them into the main event – Little Havana. Here, the audience danced the night away, cocktail in hand and swayed their hips to the rhythm of Cuba. Some say they were magically transported to real-life Cuba… we say we did our job right.