Martell Village Edition 1 at AfroPunk Constitution Hill

Pop Up Experience

MARTELL CONTAINER VILLAGE at AFROPUNK, Johannesburg

Martell H.O.M.E two day experience (2017)

The Client

Pernod Ricard SA for Martell Cognac

The Project

Martell, the oldest of the great cognac houses, forged by passion and knowledge passed through the Martell family since 1715 – creating cognacs that have been enjoyed and cherished for three centuries. In partnering with AfroPunk, The brand wanted us to create an experience within the AfroPunk Festival that was open to the public but felt like a VIP experience.

Our Tasks & Responsibilities

concept development 3d design & render  event operations  staff recruitment, deployment, management & payroll menu design (cocktails, training & service) liability insurance cocktail bar stand design & implementation a/v & technical requirements furniture design & manufacture decor design & implementationuniform design & manufacture container shipping container fabrication & modifications oversize transport & logistics crowd access & control security custom signage manufacture & install liaison between organisers & clients

The Solution

The Martell Village at AfroPunk was “A Unique Martell Cognac Experience at the first AFROPUNK festival in Africa.” We managed every aspect of this experience, from the technical elements, cocktails designs, bar services, security of the area, furniture and decor, and so much more.

The Soweto Urban had the following to say about it…

“Martell Cognac offered various unique experiences designed to transform the conventional festival experience for the festival goers that stopped by the Martell Village. Village goers enjoyed delicious bespoke cocktails, Martell infused foods and could get the coolest ultraviolet light tattoos, while exploring their curiosity at the photo booth. The Martell Village had its own dedicated area at the AFROPUNK Fest featuring an elevated viewing deck with direct views of the main stage where guests enjoyed the newly launched Martell VS Single Distillery, and signature cocktails such as the Martell SideCar and the AFROPUNK cocktail.”

GENERAL ACCESS FESTIVAL EXPERIENCE

food, cocktails, tattoos and viewing deck

NOTEWORTHY KPI’S