Martell Village Edition 2 at AfroPunk Constitution Hill

Pop Up Experience

MARTELL CONTAINER VILLAGE at AFROPUNK, Johannesburg

Martell H.O.M.E two day experience (2018)

The Client

Pernod Ricard SA for Martell Cognac

The Project

Take what we did at the Martell Village 2017 and bigger, badder and better it!

Our Tasks & Responsibilities

concept development 3d design & render  event operations  staff recruitment, deployment, management & payroll menu design (cocktails, training & service) liability insurance cocktail bar stand design & implementation a/v & technical requirements furniture design & manufacture decor design & implementationuniform design & manufacture container shipping container fabrication & modifications oversize transport & logistics crowd access & control security custom signage manufacture & install liaison between organisers & clients

The Solution

In sticking to the original idea of the “The Martell Village at AfroPunk” we now created a space that catered for more people and also included a fine dining experience at a bespoke restaurant, VIP-for-everyone lounge filled with arcade games, a Foosball table, unique cocktails and an all-round immersion of cultural fun.

The Yomzanzi had the following to say about it…

It’s from this vision that Martell devised its convention-defying, mic-dropping experience for AFROPUNK 2018. The House of Martell Experience – branded H.O.M.E, for short – complements AFROPUNK in blazing a trail for the unconventional through music, food and drinks. Gaining entry requires just one thing: #BeCurious. Designed as an exclusive, multi-level playground-for-adults, Martell H.O.M.E is this year’s place to be. An exclusive elevated deck provides a winning view of the main stage and pulsating action while bespoke cocktails and innovative Martell-infused foods are on offer. Those inside the Martell H.O.M.E get to explore and share their own muso-ventures; battle it out in Martell’s authentic gaming arcade; and, make their mark alongside specially commissioned graffiti art.

GENERAL ACCESS FESTIVAL EXPERIENCE

fine dining, cocktails, foosball arcade games and viewing deck

NOTEWORTHY KPI’S