Vive Le Polo Picnic by Grey Goose Vodka

Pop Up Experience

VIVE LE POLO A GREY GOOSE PICNIC EXPERIENCE

in partnership with Polo South Africa – 2018

The Client

VBS Luxury for Grey Goose Vodka (Bacardi SA)

The Project

Grey Goose wanted us to create an exclusive and sophisticated experience where social media and press releases could create a buzz about such an experience so as to refresh the brand in the mind of their consumer.

Grey Goose had partnered with the Polo and they wanted to create a custom, high-end picnic experience. It was their first time partnering with Polo in SA.

Our Tasks & Responsibilities

concept development 3d design & render  operations  staff recruitment, deployment, management & payroll custom invitation manufacture & delivery set design & build 3d projection design & implementation liability insurance cocktail bar stand design & implementation a/v & technical requirements furniture design & manufacture decor design & implementation invited guests transport logistics uniform design & manufacture digital campaign artwork design event photography & videography

The Solution

Vive Le Polo is a staple of the worldwide Grey Goose series of events. So we recreated it. An exclusive event where an exclusive list of people were invited to attend a spectacular picnic on the lawn while taking in the SA National Polo championship happening right next to them.

We created a specially designed a personal invite which was sent out to attendees, once opening, goose feathers fell out of the box with each guest received a  bottle of Grey Goose. Attendees, once at the event were greeted by a host who chauffeured via golf cart to the picnic them gave them their own gourmet basket and set them up to eat and enjoy the Polo.

Once the polo ended guests mingled while promotional staff handed out a custom designed and exclusive silver emblem bracelet and were told it was the key to the afterparty. Little did they know we had created a nightclub behind a curtain reveal. Each table was laid with bottle service and their own waitron and for entertainment… SA’s finest DJ’s who stood against a back drop set of a French chateau and onto that we 3D projected custom designed video live edited while guests danced the night away…

W24 said the following: “Themed “Be Royal in Blue and White”, the picnic-style inspired experience was nothing short of amazing. One of the partners for the day was French vodka brand Grey Goose, who made sure that attendees were treated to the best cocktails that paired well with the food.It truly was an all-round perfect day!”

VIVE LE POLO

picnic, cocktails, ponies, a secret nightclub and an exclusive guest list

NOTEWORTHY KPI’S