First Thursdays on Keyes Avenue Rosebank (monthly)

Pop Up Event


at the Keyes Art Mile, Johannesburg

The Client

Tomorrow Co owner of Trumpet on Keyes

The Project

The Trumpet Building on Keyes wanted to create a unique experience for people to indulge their sense in the art and culture of Johannesburg’s one and only Art Mile on Keyes Avenue in Rosebank, keeping the building open until 9pm on the first Thursday of every month.

Our Tasks & Responsibilities

city of johannesburg applications & logistics all health & safety personnel monthly vendor acquisition & management crowd control JMPD ticket access & sales waste management licensing & insurance vendor inquiry management

The Solution

Ever heard of First Thursdays? Yeah, well, we do those. If you don’t know what we are talking about, First Thursdays – On the First Thursday of every month we give you the chance to explore our diverse city and dive into the cultural beauty it has to offer as art galleries, fashion and furniture stores stay open late just for you. Walk along the city streets of Jozi (And Cape Town), jive to the local music and take in the allure of the art that this casual social event has to offer. It’s a cultural immersion…For every First Thursday, we curate the vendors, organise City of Johannesburg legal paperwork (And Cape Town) compliance, manage and run the entire event which consists of roughly 5000 every time. This also includes managing external activations, managing ticketing from patrons and all of the health and safety logistics.

Here’s what In Your Pocket had to say: “Rosebank’s biggest monthly party, the Keyes Art Mile First Thursday street party promises cool pop-up bars, DJs and live music, plenty of food trucks and interesting pop-up stores as well as the chance to enjoy new exhibitions at the Keyes Art Mile galleries SMAC Gallery and TMRW Gallery.”


a social gathering of food, art and music