ULTRA MUSIC FESTIVAL, JOHANNESBURG – 2 MARCH 2019
C2 for Budweiser AB-InBev South Africa
C2 Agency contacted us to replicate an artist impression of a creative concept to be used for at music festivals to encapsulate Budweiser, as the King of Beers. We were provided with the renders and tasked to design, manufacture and roll out the execution of multiple shipping containers. Leveling up the original idea to better incorporate the essence of the brand in our own unique way, as we always do for each client.
3d design & render – a/v & technical requirements – decor design & implementation – shipping container fabrication & modifications – oversize transport & logistics – custom signage manufacture & install – liaison between organisers & clients
The Budweiser Shipping Container Mobile City…
Before we began with the rollout of the containers, we decided to take a closer look at Budweiser as a brand. What we picked up was – the brand never shies away from the spotlight, they are loud, prominent in their marketing and more importantly, thrive on experiences involved around personal interaction and excitement.
Here’s what we did…
Our team brought the idea supplied to us of the Bud Hotel to life through creating micro experiences with a big impact. From a DJ booth where festival-goers could learn how to mix through the means of wireless headphones, to a tattoo station with either permanent or semi-permanent tattoo options and of course a Budweiser free draft bar – we incorporated various entertainment options into a space that epitomised Budweiser and the experience they provide to their customers.