at the inaugural G.H.MUMM Sun Met 2017
Pernod Ricard SA for Beefeater London Dry Gin
Beefeater (The Real London Dry Gin brand), had track side public access hospitality at the Sun Met (Africa’s Richest Race Day), where they wanted us to create within this space, an authentic experience that spoke true to the brand – bringing the infamous gin drink of London to life.
concept development – 3d design & render – operations – staff recruitment, deployment, management & payroll – menu design (cocktails, training & training) – liability insurance – cocktail bar – stand design & implementation – a/v & technical requirements – furniture design & manufacture – decor design & implementation – uniform design & manufacture
So put London into sunny SA, is what we did. From the classic London Cab, the red telephone booth and of course, the colours of the flag, everything oozed with British brilliance. The unique experience we created in this space was that patrons could choose their own plants and herbs complimenting their drink by picking them off a live botanical wall.