Beefeater Gin Pop Up Experience Trackside at Sun Met 2017

Pop Up Experience

BEEFEATER GIN ON THE TRACK

at the inaugural G.H.MUMM Sun Met 2017

The Client

Pernod Ricard SA for Beefeater London Dry Gin

The Project

Beefeater (The Real London Dry Gin brand), had track side public access hospitality at the Sun Met (Africa’s Richest Race Day), where they wanted us to create within this space, an authentic experience that spoke true to the brand – bringing the infamous gin drink of London to life.

Our Tasks & Responsibilities

concept development 3d design & render  operations  staff recruitment, deployment, management & payroll menu design (cocktails, training & training) liability insurance cocktail bar stand design & implementation a/v & technical requirements furniture design & manufacture decor design & implementationuniform design & manufacture

The Solution

So put London into sunny SA, is what we did. From the classic London Cab, the red telephone booth and of course, the colours of the flag, everything oozed with British brilliance. The unique experience we created in this space was that patrons could choose their own plants and herbs complimenting their drink by picking them off a live botanical wall.

LONDON ON THE TRACKSIDE

a place to pick your ponies and ingredients off the living plant wall

NOTEWORTHY KPI’S