Ron Zacapa Rum South Africa Launch – 26 September to 13 December 2013
Diageo South Africa formerly Brandhouse
Ron Zacapa wanted us to collaborate with the Union Bar to launch the first premium rum in South Africa.
concept development ⇔ 3D design & render – daily operations ⇔ full turn-key roll out – lease acquisition ⇔ licensing & insurance ⇔ daily stock control ⇔ staff management & payroll ⇔ social media management ⇔ shop fit design & implementation ⇔ cocktail menu development & maintenance ⇔ entertainment management ⇔ weekly reporting ⇔ micro-site development with booking system integration.
In collaboration with The Union Bar we created an exclusive Pop Up cocktail bar located at the Radisson Blu Hotel, in the heart of the Sandton. Each cocktail was one-of-a-kind highlighting the flavour notes in the spirit. There was a weekly Aperetivo where guests were entertained by El Cantante (brainchild of Cito from the Parlitones). There was also a unique dining experience hidden behind a secret book case where a sensory 6 course theater inspired dinner was delivered to you with mystery and excitement.
Here’s what GQ had to say: “The ‘Aficionado’ bar is proof of the growing trend of pop-up bars, and in this regard has been executed exceptionally well. For a brand that is included in the list of “Top 100 Luxury Brands in the World”, it well and truly delivers in its own space.”