Aficionado Pop Up Bar & SECRET DINING EXPERIENCE by Ron Zacapa

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AFICIONADO POP UP BAR & SECRET DINING EXPERIENCE

Ron Zacapa Rum South Africa Launch – 26 September to 13 December 2013

The Client

Diageo South Africa formerly Brandhouse

The Project

Ron Zacapa wanted us to collaborate with the Union Bar to launch the first premium rum in South Africa.

Our Tasks & Responsibilities

concept development  3D design & render daily operations  full turn-key roll out lease acquisition  licensing & insurance  daily stock control  staff management & payroll social media management shop fit design & implementation  cocktail menu development & maintenance  entertainment management  weekly reporting micro-site development with booking system integration.

The Solution

In collaboration with The Union Bar we created an exclusive Pop Up cocktail bar located at the Radisson Blu Hotel, in the heart of the Sandton. Each cocktail was one-of-a-kind highlighting the flavour notes in the spirit. There was a weekly Aperetivo where guests were entertained by El Cantante (brainchild of Cito from the Parlitones). There was also a unique dining experience hidden behind a secret book case where a sensory 6 course theater inspired dinner was delivered to you with mystery and excitement.

Here’s what GQ had to say: “The ‘Aficionado’ bar is proof of the growing trend of pop-up bars, and in this regard has been executed exceptionally well. For a brand that is included in the list of “Top 100 Luxury Brands in the World”, it well and truly delivers in its own space.

THE VENUE & HIDDEN DINING EXPERIENCE

a hint of old town Guatemala in central Sandton

NOTEWORTHY KPI’S

BESPOKE COCKTAILS

designed by The Union Pop Up Bar

DESIGN ELEMENTS

designed by a Popular Bunch Design Team