Pop-Up Unit Showroom for Nexves Developments – 2018
Nexves Developments (developers of The Residency portfolio)
Nexves Developments were building 17 modern contemporary homes. A Private Garden. Double storey bliss. 24-hour security. State of the art kitchens and finishes. Customisable extras – talk about joining the exclusive club!
So, they wanted us to create a pop up showroom that replicated these modern homes… and did sales on the spot.
consumer journey – website flow – lease acquisition & conclusion – shop fit management – full social media campaign – weekly social media content – brochure design & printing – media launch invites & management – sales process consumer journey – large format outdoor branding
A first in property – we showcased 60 First Road and its celebrated style in Hyde Park Corner – not as a stand – but as a walk-in Pop-Up showcasing an actual home.
A Property Pop Up? It makes sense. Like all things that you see for the first time and you wonder why no one has done this before. Because in the world of new property developments, the standard has always been the standard. Why reinvent the wheel if all it does is go round and round?
Joburg.co.za said the following: “For a limited time, you can experience the Habitat lifestyle at Hyde Park Corner with a pop-up store mocked up just like the interiors found at this living space.”
in 3 months